← Top 100 Jewelers in New Mexico

Jewelers Companies in Santa Fe — Graded

All 36 graded jewelers companies in Santa Fe, New Mexico, in market rank order. Same published formula, no paid placements. Data current as of 2026-10-25.

11
74AI ScoreTop 9%
Santa Fe Goldworks
Santa Fe · Website
Legitimacy100
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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12
74AI ScoreTop 10%
Shalako Traders
Santa Fe · Website
Legitimacy100
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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13
73AI ScoreTop 11%
Golden Web
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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15
73AI ScoreTop 12%
James Kallas Jewelers
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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16
73AI ScoreTop 13%
Kenneth Johnson Studio
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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17
73AI ScoreTop 14%
Luna Felix Goldsmith
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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20
73AI ScoreTop 16%
Turquoise Trail Jewelry
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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26
71AI ScoreTop 21%
ONYX Fine Native Jewelry
Santa Fe · Website
Legitimacy97
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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27
71AI ScoreTop 22%
World Class Watches
Santa Fe · Website
Legitimacy97
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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31
71AI ScoreTop 25%
Cynthia Jones Jewelry
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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32
71AI ScoreTop 26%
Diva Diamonds and Jewels
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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38
71AI ScoreTop 31%
Malouf on the Plaza
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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41
71AI ScoreTop 33%
Opulent Fine Jewelry and Furs
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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42
71AI ScoreTop 34%
Ortega's On the Plaza
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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44
71AI ScoreTop 36%
Reflective Jewelry
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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46
71AI ScoreTop 37%
Santa Fe Jewelers Supply
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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47
71AI ScoreTop 38%
Seraphym
Santa Fe · Website
Legitimacy96
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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56
70AI ScoreTop 45%
Santa Fe Exchange
Santa Fe · Website
Legitimacy97
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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57
70AI ScoreTop 46%
Crystal Dragon
Cerrillos · Website
Legitimacy93
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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67
68AI ScoreTop 54%
LJS of Santa Fe
Santa Fe · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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68
68AI ScoreTop 55%
Plata de Santa Fe Jewelry
Santa Fe · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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72
68AI ScoreTop 58%
Wind River Trading Co
Santa Fe · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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73
66AI ScoreTop 59%
Dell Fox Jewelry
Santa Fe · Website
Legitimacy100
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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79
63AI ScoreTop 64%
Turquoise Trail Trading Post
Los Cerrillos · Website
Legitimacy93
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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85
55AI ScoreTop 68%
Southwest Jewelry
Santa Fe
Legitimacy97
Online action24
Reviewsno data yet
Coverage 35% · 2026-10-25
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90
55AI ScoreTop 72%
Bella Fine Jewelry & Art
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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93
55AI ScoreTop 75%
Debella Fine Gems & Jewelry Arts On The Plaza
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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95
55AI ScoreTop 76%
Golden Adobe
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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96
55AI ScoreTop 77%
Peyote Bird Designs
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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110
54AI ScoreTop 88%
True West
Santa Fe · Website
Legitimacy93
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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113
50AI ScoreTop 91%
Cody Sanderson
Santa Fe
Legitimacy96
Online action15
Reviewsno data yet
Coverage 35% · 2026-10-25
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114
50AI ScoreTop 92%
Silver Mountain Trading Company
Santa Fe
Legitimacy96
Online action15
Reviewsno data yet
Coverage 35% · 2026-10-25
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119
43AI ScoreTop 96%
Silver Coyote
Santa Fe
Legitimacy100
Online action0
Reviewsno data yet
Coverage 35% · 2026-10-25
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120
43AI ScoreTop 96%
Turquoise House
Santa Fe
Legitimacy100
Online action0
Reviewsno data yet
Coverage 35% · 2026-10-25
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How the AI Score works

Every company carries an AI Score from 1–100, computed by one published formula from the signals measurable today — legitimacy and online action, verified across at least two independent sources (open place datasets and public registries). The formula's other factors — blended reviews, complaint record, and responsiveness — carry no weight in the score until licensed data sources for them exist. When they land, the score re-spreads across the full formula.

One disclosed exception: a score of 100 is reserved for RankMyCompany clients; every other score is computed by the same formula for everyone. Scores are not spread artificially — companies with identical measured data share identical scores — and each listing also shows its rank and its percentile within its category.

Missing-data rule: when a factor has no lawful data source for a company yet, its weight redistributes proportionally across the factors that do have data, and every score shows its data-coverage %. Coverage rises as licensed sources are added; scores are recomputed monthly and score history is kept for every company.

No score is ever adjusted by hand, sold, or removed for payment. Companies marked RMC Client are scored by the exact same formula as everyone else — the 100 cap above is the only exception, and it is disclosed here rather than hidden. If your company's underlying data is wrong, file a correction on the dispute page — disputes fix the data, and the corrected data flows into the next ranking run.

Place data: © OpenStreetMap contributors (ODbL) and Overture Maps Foundation (CDLA Permissive 2.0). Listings are refreshed monthly; a score change from a refresh takes effect only after the new score holds for two consecutive runs. Formula changes are published as a new methodology version — never applied silently.

Read the full standard — The RMC Standard →